When a Cat Enters the Dog's World, How Does MEW Build the Meme Vibe?

After Bitcoin broke the $100,000 mark, the altcoin season opened up, and this cycle is different from before. The popularity of meme coins has brought more transactional and cultural innovations to the crypto world. From the original DOGE to last year's PEPE and this year's MEW, dogs, frogs, cats, and other cultural symbols have increasingly become spiritual totems. While building assets, spiritual and cultural identities are also being shaped. This is different from the VC coin community culture built on overvalued financing and narrative stacking but is a product of a grassroots, "believe in something" approach.

Signal guru Murad, after becoming the star spokesperson for the meme supercycle, brought a more imaginative and interpretive narrative to meme coins - Cult, an occult culture. Cult is certainly an interesting metaphor that refers more to a phenomenon in the cryptocurrency community, including a cohesive community that advocates for a totem and strives for a long-term vision of an ideal world. Similar to SPX's satire of the traditional financial world in Murad's curated memes, meme cores with a Cult-like aura have strong consensus and cultural heritage.

Aside from the Cult Memes already discovered by the market and that have garnered a premium, such as SPX and MOG on Murad's list, do we have other options? Based on Murad's definition of Cult Meme - requiring medium market capitalization and a history of being online for over six months - MEW, a cat-themed meme with a clear vision and cultural cohesion, is currently a high-potential Cult Meme. Another top-tier meme coin KOL Ansem has directly included MEW in his top ten meme list.

Cute Kitty Saves the Crypto World, What is MEW?

The crypto world has always been a rebel's paradise. When everyone looks in one direction, there is always a more beautiful view elsewhere. The story of MEW begins with a unique cultural mission of a "kitty challenging dogs."

MEW (cat in a dog's world) was launched on March 26 this year, distributing 10% of the supply through an airdrop to the Solana community, 5% to Solana community BONK and WIF token holders, and 5% to those who pre-ordered the second generation Solana phone.

From the original Doge, Shib, to this cycle's Bonk, Neiro, dog-themed meme projects have always dominated the market. However, a kitten named MEW is challenging this pattern with its unique cultural mission and market strategy, leading the rise of the "kitty track."

The image of MEW is a brave cat facing off against a dog, symbolizing a challenge to authority and a pursuit of fairness and justice. This spirit of rebellion is not only demonstrated in the confrontation with the dog meme but also extends to a reflection on token monopolies in the current market that lack fair distribution and community benefit sharing. MEW expresses care for community users through fair token distribution and a humanistic IP development approach.

MEW Community Illustration Production

MEW's cultural transmission has a triple connotation. Firstly, it embodies a spirit of rebellion and chivalry, with the cat vs. dog image symbolizing the challenge to authority and the defense of justice. Secondly, it emphasizes humanistic care, focusing on the needs of a broader user base, highlighting fairness and inclusivity, and giving voice to marginalized groups. Finally, it promotes unity and mutual progress, creating a friendly and supportive community atmosphere to build consensus among global users and jointly drive the project's development.

From Meme to Global Cultural IP Ambition

MEW tells the story of a little cat's journey from redemption to becoming a hero, showcasing the core values of courage and care. This profound narrative lays the foundation for MEW's cultural sedimentation, distancing it from the market sentiment volatility caused by early social dissemination and price fluctuations.

Differing from traditional meme projects, MEW has a complete storyline and a profound spiritual core, aiming to evolve from a meme coin into a global cultural IP. In contrast to traditional meme projects, MEW's design is all original, providing a more reliable guarantee for the outward expansion of meme culture and laying a solid foundation for its transition from Web3 to web2 as a global cultural IP.

MEW Physical Merchandise

MEW not only has a deep and original cultural foundation in its content dissemination but also demonstrates sophistication in its communication channels and brand building. Unlike typical meme projects that primarily focus their publicity efforts on Twitter and Telegram, MEW has expanded into traditional internet communication channels. Even though it is not an internet-famous cat and did not initially accumulate native internet traffic followers, through the efforts of the MEW community, MEW has now established a presence across all platforms, including TikTok and Instagram.

MEW's Propagation Matrix

The key to achieving the above results lies in the fact that behind MEW, there is a team with a continuous high-quality design delivery capability, showcasing the warmth and dedication of the brand in official promotional animations and peripheral designs. In addition, MEW's initiatives such as listing on well-known exchanges and collaborating with top animation studio LOCUS Studio to release 3D animations have further expanded MEW's brand communication channels.

MEW and LOCUS Animation Studio Officially Announce Collaboration

With cultural sedimentation and brand communication, MEW distinguishes itself from various popular pets, emojis, and concept memes by having its own complete story and spiritual core. Based on a complete storyline and independent original IP, MEW depicts the journey of a kitten from redemption to becoming a hero, offering a rare deep and complete narrative in the crypto market. This has allowed MEW to achieve a positive growth cycle through cultural sedimentation and potential external revenue.

Beyond Culture: MEW's Market Interpretation

Many people criticize that the market always experiences conflicts over name similarity, capitalization, and authenticity immediately after the emergence of a phenomenal IP, leading to market fragmentation. However, MEW has broken through the traditional dog-dominated Meme market with its unique "cat-based" image, opening up a new blue ocean for the Meme market. By actively constructing a friendly public discourse space and leading the continuous growth of the cat track, MEW's market strategy fully embodies what a target with positive externalities looks like, rather than just small-scale group PvP.

MEW's contract has successfully been listed on top global cryptocurrency exchanges such as Binance, Coinbase, and its spot trading is also available on mainstream exchanges like OKX, Upbit, Bithumb, Gate.io, Bybit, and Bitget. The recognition from these mainstream platforms has safeguarded MEW's legitimacy in the Web3 field, further enhancing its global market visibility and influence.

MEW's CEX Listing Status

Extensive channel exposure has ensured high liquidity for the MEW token. Not only has it brought sustained trading activity to the market, but it has also enhanced the project's resilience to volatility and boosted investor confidence. Recently, MEW successfully listed on the major South Korean exchange Upbit with a KRW trading pair, becoming the third meme coin to do so on Upbit after Shib and Doge, and the first project in this round to receive this honor. Coupled with its previous successful listing with a KRW pair on Bithumb, the strong demand and user base in the Korean market have further increased MEW's price elasticity.

MEW's CEX Trading Status｜Left: Ranked 12th on Upbit; Right: Ranked 5th on Bithumb

As a pioneer in the "cat thematic" track, MEW does not rely on the stock market dividends of Dogecoin and Shiba Inu but has carved out a new market blue ocean. MEW's growth potential and market value are not limited by the ceiling of the former; its benchmark goal is not just to become the next Meme token but to strive to build a global cultural brand.

Currently, MEW has launched a range of apparel and merchandise, providing users with a diverse range of MEW IP products. At TOKEN2049 in Singapore, MEW's community T-shirts and figures were very popular.

MEW's Physical Merchandise

In December, MEW will collaborate with Locus Studio to release a 3D animation series, which will be distributed through an OTT platform to create rich visual content for the brand, attracting more viewers and user attention.

MEW's vision is to become a global cultural IP like Hello Kitty (Sanrio brand), with a broad brand influence and commercial value. Undoubtedly, as a brand rooted in Crypto, MEW, while pursuing a diversified layout in content, gaming, consumer products, and animation, its market value will also demonstrate immense imaginative space. Through deepening original IP, expanding brand partnerships, and entering mainstream cultural fields, MEW is expected to achieve a leap from the crypto world to the global cultural stage, which is an incredibly cool prospect.