Meliuz Purchases $28.4M in Bitcoin, Becoming Brazil’s First Public BTC Treasury Company

By: cryptonewsland|2025/05/16 17:30:06
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Meliuz holds 320.3 Bitcoin worth $33 million after a recent purchase.Shareholders approved the shift to a BTC treasury model.Meliuz's stock rose 117% since the BTC acquisition began in March.Meliuz has formally become Brazil’s first publicly listed company to adopt Bitcoin as a core treasury asset. On May 15, the company's CEO confirmed that shareholders had approved this transition. This move follows a recent $28.4 million purchase of BTC, making it the first of its kind in Latin America.Company Confirms Bitcoin Strategy After Shareholder ApprovalAccording to executive chairman Israel Salemen, shareholders overwhelmingly supported the company’s transition to a BTC treasury model. Following the vote, Meliuz acquired 274.52 BTC at an average price of $103,604. The company stated that the Bitcoin strategy will focus on accretive value using structured financial instruments.https://twitter.com/IsraelSalmen/status/1923134780214034680Moreover, the decision marks a shift from a traditional treasury approach to a strategy aimed at increasing the amount of Bitcoin per share. This method departs from using Bitcoin solely as a hedge against inflation or devaluation. The company now holds a total of 320.3 BTC, currently valued at approximately $33 million. This includes a previous accumulation of 45.73 BTC made on March 6. Data confirms that the firm has steadily built its holdings over the last few months. Additionally, Meliuz disclosed that its BTC acquisition was designed to support shareholder value. The company’s market actions follow a wider corporate strategy now centered around digital asset accumulation.BitcoinTreasuries.NET Lists Meliuz Among Major BTC HoldersInformation from BitcoinTreasuries.NET indicates that Meliuz is not alone in its approach. Another Brazil-based company, MercadoLibre, holds over 570 BTC. Their total holding, including a recent 157.7 BTC purchase, is now valued at $59.2 million.However, Meliuz is the first company in Brazil to publicly declare a long-term Bitcoin treasury strategy. This positions the company as a notable player in Latin America’s digital asset landscape. After the initial BTC acquisition on March 6, Meliuz’s shares have recorded significant growth. Data from Google Finance shows the stock has risen by over 117% since the purchase was announced. The company’s market capitalization now stands at R$727.9 million, or around $128 million. Meliuz operates primarily in the Brazilian market, providing digital services to more than 30 million users. While its Bitcoin strategy is new, the firm’s stock market performance has reflected strong investor interest following its BTC move. The firm stated that BTC will remain central to its strategic planning moving forward. Meliuz confirmed that the BTC acquisition will continue through multiple financial instruments aimed at increasing digital asset holdings per share.

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.


2025 Full-Year Financial Highlights


Revenue: Expected to be between $39 million and $41 million, reaching a new company high.


Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.


Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.


Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.


Core Consumer Food Business Performance


In 2025, DDC's core consumer food business maintained strong operational performance.


The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.


In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.


Bitcoin Reserve Update


In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.


As of December 31, 2025: The company holds 1,183 BTC.


As of February 28, 2026: Holdings increased to 2,118 BTC


Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC


DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."


Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation


About DDC Enterprise Limited


DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.


The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.


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