Méliuz Becomes Brazil's First Publicly-Traded Bitcoin Treasury Company

By: binance|2025/05/16 14:45:04
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According to Cointelegraph, Méliuz has achieved a significant milestone by becoming Brazil's first publicly-traded Bitcoin treasury company. This development follows shareholder approval and the company's recent acquisition of $28.4 million worth of Bitcoin. Israel Salmen, the executive chairman of Méliuz, announced on May 15 that the shareholders had overwhelmingly supported the transformation, marking a historic day for the firm. The company purchased 274.52 Bitcoin at an average price of $103,604, resulting in a Bitcoin yield of 600%.Méliuz now holds a total of 320.3 Bitcoin, valued at over $33 million, with the latest acquisition adding to its initial purchase of 45.73 Bitcoin on March 6. The company has stated its intention to accumulate Bitcoin in an "accretive way" for shareholders, utilizing various financial instruments. Rather than merely using Bitcoin as a hedge against inflation or currency devaluation, Méliuz aims to maximize the amount of Bitcoin per share as part of its business strategy. This approach positions Méliuz as the first Bitcoin treasury company in Latin America.Data from BitcoinTreasuries.NET indicates that MercadoLibre, an e-commerce platform, holds a larger Bitcoin reserve with over 570 Bitcoin, valued at $59.2 million, following its recent purchase of 157.7 Bitcoin on March 31. Despite this, Méliuz has been one of Brazil's top-performing stocks recently. Since announcing its initial Bitcoin purchase on March 6, Méliuz's stock (CASH3.SA) has surged by more than 117%, as reported by Google Finance. The company's market capitalization now stands at 727.9 Brazilian real, equivalent to over $128 million. Méliuz is renowned for its cashback program and serves over 30 million users across Brazil.

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WEEX P2P update: Country/region restrictions for ad posting

To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.

 

I. Overview

When publishing P2P ads, advertisers can now set the following:

Allow only counterparties from selected countries or regions to trade with your ads.

With this feature, you can:

Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.

 

II. Applicable scenarios

The following are some common scenarios:

Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.

 

III. How to get started

On the ad posting page, find "Trading requirements":

Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.

 

When an advertiser enables the "Country/Region Restriction" feature, users who do not meet the criteria will be blocked when placing an order and will see the following prompt:

If you encounter this issue when placing an order as a regular user, try the following solutions.

Choose another ad: Select ads that do not restrict your country/region, or ads that allow users from your location.Show local ads only: Prioritize ads available in the same country as your identity verification.

 

IV. Benefits

Compared with ads without country/region restrictions, this feature provides the following improvements.

Aspect

Improvement

Trading security

Reduces abnormal orders and fraud risk

Conversion efficiency

Matches ads with more relevant users

Order completion rate

Reduces failures caused by incompatible payment methods

V. FAQ

Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.

 

Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.

 

Q3: Can I edit my published ads?
A3: Yes. You can edit your ad in the "My Ads" list. Changes will take effect immediately after saving.

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