BitPay bridges DeFi and retail with HODL Pay feature

By: thepaypers|2025/05/16 17:15:05
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The solution allows crypto holders to borrow stablecoins against their digital assets and use those funds to pay BitPay invoices across a wide range of merchants. With HODL Pay, BitPay aims to strengthen the link between DeFi protocols and everyday commerce. The service enables users to remain invested in their crypto holdings while accessing liquidity through stablecoin loans. These funds can then be used to pay for goods and services without triggering a taxable event associated with asset liquidation. The process relies on existing DeFi infrastructure, specifically the Aave protocol. Users must have a supply position on Aave to serve as collateral. Once this is in place, stablecoins can be borrowed and used at any BitPay-supported merchant. Integration for consumers and merchants For users, HODL Pay is fully integrated into the BitPay checkout experience. They can initiate a transaction by shopping with BitPay merchants, accessing BitPay Bill Pay, or buying gift cards. Payments are completed by connecting a crypto wallet using WalletConnect and borrowing against collateral directly within the checkout flow. Loan management and repayment remain accessible through the Aave dashboard. BitPay supports this feature across major Layer 2 networks, including Ethereum, Polygon, Arbitrum, Optimism, and Base, ensuring lower transaction fees and faster settlement. From a merchant perspective, HODL Pay provides access to a broader segment of the crypto user base: those who prefer holding long-term but are now able to spend through DeFi-based borrowing. This can lead to higher-value transactions, particularly for high-ticket categories like luxury retail, auto sales, and travel. HODL Pay requires no additional integration or changes to merchant systems and maintains BitPay’s standard next-day settlement, in fiat, crypto, or a mix of both. The feature is now live and available for all BitPay-supported merchants. Interested customers can explore participating businesses through the BitPay Merchant Directory.

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On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.


2025 Full-Year Financial Highlights


Revenue: Expected to be between $39 million and $41 million, reaching a new company high.


Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.


Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.


Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.


Core Consumer Food Business Performance


In 2025, DDC's core consumer food business maintained strong operational performance.


The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.


In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.


Bitcoin Reserve Update


In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.


As of December 31, 2025: The company holds 1,183 BTC.


As of February 28, 2026: Holdings increased to 2,118 BTC


Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC


DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."


Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation


About DDC Enterprise Limited


DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.


The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.


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