After nearly four years of silence, is the Ethereum official account finally going to do something?
Original Article Title: Ethereum Accounts to Post on Social Media More After Criticism
Original Article Author: SageD.Young, Unchained
Original Article Translation: Yuliya, PANews
After Ethereum community members criticized the network for lacking online marketing (especially on X platform), the Ethereum Foundation (EF), a nonprofit organization supporting the Ethereum ecosystem, announced a new strategy focused on the network's "social aspect." This adjustment aims to optimize the communication channels and enhance the transparency of ecosystem information. This article will detail the specifics of this strategic adjustment, the background factors, the market environment, and the community response.
Dual-Account Strategy Deployment
Earlier on Monday, the Ethereum Foundation not only launched a new X platform account, Ethereum Foundation but also tweeted through the Ethereum.org account, which posts less original content, under the username "helloworldcomputer." According to the official announcement:
· The Ethereum Foundation will mainly be responsible for sharing foundation team updates, project progress, funding information, and treasury changes;
· The Ethereum.org account will serve as a more active comprehensive account, dedicated to sharing the latest developments across the ecosystem, including excellent projects on Ethereum, builder stories, and global adoption.
It is worth noting that these changes are not limited to the X platform but will also be implemented simultaneously on other social networking platforms such as Farcaster, Lens, and Bluesky. The EF emphasizes that this is just the beginning of the adjustment, and the use of social media will continue to be optimized according to the needs of the ecosystem.
In response to this, Joseph Schiarizzi, representative of Arbitrum and founder of the stablecoin provider Nerite, stated: "As builders in the Ethereum community, we have always hoped to see more active social accounts highlighting exciting things happening in the ecosystem. I look forward to the upcoming changes."
Community Feedback
The announcement of this new social strategy stems from a recent debate among key ETH figures earlier this year regarding the halt of the "Week in Ethereum" newsletter. WiE newsletter author Evan Van Ness and the Ethereum Foundation's Josh Stark debated whether the EF funded the newsletter and why it was discontinued. This sparked a multi-day discussion, with many community members expressing dissatisfaction with the foundation's lack of marketing prowess and social media activity.
A user on X bluntly stated: "The Ethereum Foundation's weak performance in public relations and narrative is a potential threat to the entire ecosystem, and the Foundation has a responsibility to change this situation." Data shows that since June 2021, Ethereum.org has only posted 14 original tweets, with none in 2023.
Additionally, Boost VC investor Mark Beylin pointed out on the forum that Ethereum's social layer faces issues of "factionalism" and suggested that the EF improve its external communication methods. Ethereum developer Tim Beiko also called for strengthening social media as a "digital public square" to more effectively address community needs.
Market Performance and Fund Flows
Beyond social media strategy, Ethereum's market performance and the Foundation's fund management have also come under widespread scrutiny. In 2024, both Bitcoin (BTC) and Solana (SOL) hit all-time highs, while the ETH price has not been able to return to its peak of $4878. In the last 30 days, the ETH price has dropped by 18.7%, currently hovering just above $3100.
Meanwhile, on-chain data shows that on January 8, the EF sold 100 ETH, worth approximately $336,000. Since January 2, the Foundation has sold nearly $13 million worth of ETH. Community members expressed dissatisfaction with the Foundation's actions, believing that while selling ETH, it failed to effectively promote ecosystem innovation through social media.
Whether the Ethereum Foundation's new social media strategy can successfully improve its interaction with the community, enhance Ethereum's global influence, remains to be seen. However, this reform at least indicates that the Foundation has begun to take seriously the criticism of its marketing deficiencies and is moving towards a more transparent and efficient direction.
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